{"id":18348,"date":"2021-11-05T04:45:14","date_gmt":"2021-11-05T04:45:14","guid":{"rendered":"https:\/\/shanebarker.com\/?p=18348"},"modified":"2022-06-23T12:49:21","modified_gmt":"2022-06-23T12:49:21","slug":"mobile-app-marketing-tools","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/","title":{"rendered":"17 Mobile App Marketing Tools You Need to Know Right Now"},"content":{"rendered":"<p>With over 2.1 million apps in the Google Play Store and 2 million in the Apple App Store, the mobile app market is not something that you can ignore. It seems like every brand is now coming up with an app, in addition to a website and offline store.<\/p>\n<p>The downside?<\/p>\n<p>This also means that it is extremely hard to compete with so many apps and stand out in the crowd. That\u2019s where <a href=\"https:\/\/shanebarker.com\/blog\/detailed-guide-on-app-store-optimization\/\">app store optimization<\/a> (ASO) and a solid mobile app marketing strategy can help you.<\/p>\n<p>And, the easiest way to do that is by using mobile app marketing tools that can help you improve your app store optimization and achieve all of your mobile app marketing goals.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/mobile-marketing-trends\/\">10 Mobile Marketing Trends You Need To Know Right Now<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/mobile-marketing-strategy\/\">Things You Need to Do Today to Launch Your Mobile Marketing Strategy<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<p>In this post, I\u2019ve covered 17 of the best mobile app marketing tools that you can choose from.<\/p>\n<p>Ready to get started?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-651d281558fe7\"><span class=\"ez-toc-cssicon\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-651d281558fe7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#What_Are_the_17_Best_Mobile_App_Marketing_Tools_That_You_Can%E2%80%99t_Afford_to_Miss\" title=\"What Are the 17 Best Mobile App Marketing Tools That You Can\u2019t Afford to Miss?\">What Are the 17 Best Mobile App Marketing Tools That You Can\u2019t Afford to Miss?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#1_Branch\" title=\"1. Branch\">1. Branch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#2_App_Radar\" title=\"2. App Radar\">2. App Radar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#3_App_Annie\" title=\"3. App Annie\">3. App Annie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#4_Optimizely\" title=\"4. Optimizely\">4. Optimizely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#5_Google_AdMob\" title=\"5. Google AdMob\">5. Google AdMob<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#6_Inapptics\" title=\"6. Inapptics\">6. Inapptics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#7_Tapstream\" title=\"7. Tapstream\">7. Tapstream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#8_Airship\" title=\"8. Airship\">8. Airship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#9_AppFollow\" title=\"9. AppFollow\">9. AppFollow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#10_Appfigures\" title=\"10. Appfigures\">10. Appfigures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#11_Leanplum\" title=\"11. Leanplum\">11. Leanplum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#12_AppsFlyer\" title=\"12. AppsFlyer\">12. AppsFlyer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#13_App_Samurai\" title=\"13. App Samurai\">13. App Samurai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#14_Localytics\" title=\"14. Localytics\">14. Localytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#15_AppTweak\" title=\"15. AppTweak\">15. AppTweak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#16_Apptentive\" title=\"16. Apptentive\">16. Apptentive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#17_Apptopia\" title=\"17. Apptopia\">17. Apptopia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/shanebarker.com\/blog\/mobile-app-marketing-tools\/#Are_You_Ready_to_Market_Your_Mobile_App_Effectively\" title=\"Are You Ready to Market Your Mobile App Effectively?\">Are You Ready to Market Your Mobile App Effectively?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_17_Best_Mobile_App_Marketing_Tools_That_You_Can%E2%80%99t_Afford_to_Miss\"><\/span>What Are the 17 Best Mobile App Marketing Tools That You Can\u2019t Afford to Miss?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile app marketing can improve your app\u2019s visibility in the Google Play and Apple's App Store and increase your revenue in a big way. While most app developers provide support for app launch and maintenance, you need special tools for mobile app marketing.<\/p>\n<p>After comparing hundreds of app marketing tools, I\u2019ve identified 17 great tools that can help showcase your app in the best light in Google and the App Store and beat the competition.<\/p>\n<h3>1. <a href=\"https:\/\/shanebarker.com\/go\/Branch\" target=\"blank\" rel=\"nofollow noopener\">Branch<\/a><\/h3>\n<p>This mobile app marketing tool is a useful mobile attribution, analytics, and deep linking platform. Its people-based attribution feature tracks a user\u2019s mobile app activity across platforms and can rightly attribute conversions.<\/p>\n<p>And its deep linking feature ensures that your links work across platforms and users are sent to the right landing pages.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37780\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Branch-Mobile-App-Marketing-Tool.jpg\" alt=\"Branch-Mobile-App-Marketing-Tool\" width=\"1024\" height=\"373\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Branch-Mobile-App-Marketing-Tool.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Branch-Mobile-App-Marketing-Tool-768x280.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/p>\n<p><em>Image via Branch<\/em><\/p>\n<p><strong>Price<\/strong>: Basic plan is free. Paid plans start at $59 per month.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/best-developer-tools\/\">25 Best Developer Tools You Can\u2019t Do Without<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/mobile-first-indexing\/\">Understanding Mobile-First Indexing \u2013 How Is It Helpful?<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3>2. <a href=\"https:\/\/shanebarker.com\/go\/Appradar\" target=\"blank\" rel=\"nofollow noopener\">App Radar<\/a><\/h3>\n<p>This is a mobile app marketing tool that helps you optimize your mobile app to improve its app store rankings and get more installs.<\/p>\n<p>You can use it to search for keywords and search volumes for keywords in the app stores. This can help you target the right keywords for your app marketing.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/App-Radar-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18351\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/App-Radar-Mobile-App-Marketing-Tool.png\" alt=\"App Radar Mobile App Marketing Tool\" width=\"1197\" height=\"423\" title=\"\"><\/a><em>Image via App Radar<\/em><\/p>\n<p><strong>Price:<\/strong> Basic features are available for free.<\/p>\n<h3>3. <a href=\"https:\/\/shanebarker.com\/go\/AppAnnie\" target=\"blank\" rel=\"nofollow noopener\">App Annie<\/a><\/h3>\n<p>App Annie is a mobile app marketing tool that can provide you with valuable insights to fuel your marketing strategy.<\/p>\n<p>It provides you with comprehensive mobile app market data and metrics on your own performance and can be used to measure the ROI of your mobile app marketing strategy. And it can also be used to track the performance of competitors\u2019 mobile app marketing strategies and compare it with your own.<\/p>\n<p>It also helps you find potential users who might be interested in your mobile app and helps you target these prospects.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37782\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/App-Annie-Mobile-App-Marketing-Tool.jpg\" alt=\"App-Annie-Mobile-App-Marketing-Tool\" width=\"946\" height=\"400\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/App-Annie-Mobile-App-Marketing-Tool.jpg 946w, https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/App-Annie-Mobile-App-Marketing-Tool-768x325.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" title=\"\"><\/p>\n<p><em>Image via App Annie<\/em><\/p>\n<p><strong>Price<\/strong>: Basic features are available for free. The Premium plan\u2019s price is available on request.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/optimizely-alternatives\/\">7 of the Best Optimizely Competitors You Need to Know in 2022<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/mobile-app-promotion-strategies\/\">6 Insanely Effective Mobile App Promotion Strategies You Need to Know<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3>4. <a href=\"https:\/\/shanebarker.com\/go\/Optimizely\" target=\"blank\" rel=\"nofollow noopener\">Optimizely<\/a><\/h3>\n<p>Optimizely is a brilliant mobile app marketing tool that lets marketers experiment with different ideas and mobile app marketing strategies to see if they work. It lets you test various ideas and features on controlled segments of your overall traffic.<\/p>\n<p>And, it lets you make changes to the current mobile app, add or delete features, in real-time, without the need to wait for your next app update release.<\/p>\n<p>What\u2019s more, is that you can use this tool to deliver personalized marketing messages to your customers.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Optimizely-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18364\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Optimizely-Mobile-App-Marketing-Tool.png\" alt=\"Optimizely Mobile App Marketing Tool\" width=\"1244\" height=\"533\" title=\"\"><\/a><em>Image via Optimizely<\/em><\/p>\n<p><strong>Price<\/strong>: Available on request.<\/p>\n<h3>5. <a href=\"https:\/\/shanebarker.com\/go\/GoogleAdMob\" target=\"blank\" rel=\"nofollow noopener\">Google AdMob<\/a><\/h3>\n<p>This is a useful mobile app marketing tool for creating and placing engaging in-app mobile ads to get more app downloads. It provides several engaging and innovative ad formats, for numerous categories of apps, that you can select from.<\/p>\n<p>What\u2019s more, you ask?<\/p>\n<p>This tool also keeps track of your ads\u2019 performance and provides insights and reports on the performance metrics.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Google-AdMob-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18360\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Google-AdMob-Mobile-App-Marketing-Tool.png\" alt=\"Google AdMob Mobile App Marketing Tool\" width=\"1136\" height=\"488\" title=\"\"><\/a><em>Image via Google AdMob<\/em><\/p>\n<p><strong>Price<\/strong>: This is a free tool that you can start using by simply signing up.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/free-google-tools-marketers-developers\/\">31 Free Google Tools for Marketers and Developers<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/detailed-guide-on-app-store-optimization\/\">Detailed Guide On App Store Optimization<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Inapptics\"><\/span>6. <a href=\"https:\/\/inapptics.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Inapptics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a mobile app marketing tool that provides you with valuable insights that can fuel your app marketing strategy. You can get information on user behavior that can help you understand and target your potential customers better.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37783\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Inapptics-Mobile-App-Marketing-Tool-1.jpg\" alt=\"Inapptics-Mobile-App-Marketing-Tool-1\" width=\"640\" height=\"305\" title=\"\"><\/p>\n<p><em>Image via Inapptics<\/em><\/p>\n<p><strong>Price<\/strong>: The Basic plan is free, paid plans start at $99 per month.<\/p>\n<h3>7. <a href=\"https:\/\/shanebarker.com\/go\/Tapstream\" target=\"blank\" rel=\"nofollow noopener\">Tapstream<\/a><\/h3>\n<p>This is an all-in-one mobile app marketing tool that provides several useful marketing solutions. You can use it to find your best-performing marketing campaigns, A\/B test your in-app marketing elements, and personalize the experiences of your app users.<\/p>\n<p>Is that all it does?<\/p>\n<p>No. It also helps you create engaging landing pages for your app-install marketing campaigns. You can use its onboarding links feature to engage your new app users right from the start.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Tapstream-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18365\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Tapstream-Mobile-App-Marketing-Tool.png\" alt=\"Tapstream Mobile App Marketing Tool\" width=\"1265\" height=\"363\" title=\"\"><\/a><em>Image via Tapstream<\/em><\/p>\n<p><strong>Price<\/strong>: Plans start at $199 per month. A 30-day free trial is also available.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/effective-optimize-mobile-conversion-rates\/\">6 Super Effective Ways to Optimize your Mobile Conversion Rates<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;22 of the Best Online PR Tools to Build and Monitor Media Relations&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/online-pr-tools\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/online-pr-tools\/\" target=\"_blank\" rel=\"noopener\">22 of the Best Online PR Tools to Build and Monitor Media Relations<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3>8. <a href=\"https:\/\/shanebarker.com\/go\/Airship\" target=\"blank\" rel=\"nofollow noopener\">Airship<\/a><\/h3>\n<p>This is a brilliant mobile app marketing tool that enables you to send personalized messages to your app users and potential customers. You can target the prospects at the right moments in their user journey, with the right messages.<\/p>\n<p>Using this tool, you can enhance the engagement of your app users and take your marketing to the next level.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37781\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Airship-Mobile-App-Marketing-Tool.jpg\" alt=\"Airship-Mobile-App-Marketing-Tool\" width=\"1024\" height=\"366\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Airship-Mobile-App-Marketing-Tool.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Airship-Mobile-App-Marketing-Tool-768x275.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/p>\n<p><em>Image via Airship<\/em><\/p>\n<p><strong>Price<\/strong>: Available on request.<\/p>\n<h3>9. <a href=\"https:\/\/shanebarker.com\/go\/AppFollow\" target=\"blank\" rel=\"nofollow noopener\">AppFollow<\/a><\/h3>\n<p>This is a multi-functional mobile app marketing tool that can help you do a lot of things including optimizing your own app or keeping a track of competing apps. This tool provides a set of <a href=\"https:\/\/shanebarker.com\/blog\/aso-vs-seo\/\">app store optimization<\/a> features that you can use to get more installs for your app.<\/p>\n<p>It doesn\u2019t end there, right?<\/p>\n<p>No, it doesn\u2019t. You can also reply to reviews on any app store in any language, using this tool. And, you can track any app you want and get alerts when that app\u2019s rating or position changes.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/AppFollow-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18354\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/AppFollow-Mobile-App-Marketing-Tool.png\" alt=\"AppFollow Mobile App Marketing Tool\" width=\"1171\" height=\"487\" title=\"\"><\/a><em>Image via AppFollow<\/em><\/p>\n<p><strong>Price<\/strong>: The basic plan is free. Paid plans start at $29 per month.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/app-store-optimization-trends\/\">9 ASO (App Store Optimization) Trends You Need to Know Right Now<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;11 of the Best Performance Marketing Platforms for 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/performance-marketing-platforms\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/performance-marketing-platforms\/\" target=\"_blank\" rel=\"noopener\">11 of the Best Performance Marketing Platforms for 2022<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3>10. <a href=\"https:\/\/shanebarker.com\/go\/Appfigures\" target=\"blank\" rel=\"nofollow noopener\">Appfigures<\/a><\/h3>\n<p>Appfigures is a mobile app marketing tool that provides you with data on your app\u2019s performance and market insights.<\/p>\n<p>You can keep track of your app and its performance. That will give you insights into how you can improve your mobile app marketing strategy. You can also understand the overall market and stay updated on the latest trends. And, you can also read and reply to app reviews across app stores, in various languages.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Appfigures-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18353\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Appfigures-Mobile-App-Marketing-Tool.png\" alt=\"\" width=\"1116\" height=\"365\" title=\"\"><\/a><em>Image via Appfigures<\/em><\/p>\n<p><strong>Price<\/strong>: The basic plan is free. Paid plans start at $9 per month.<\/p>\n<h3>11. <a href=\"https:\/\/shanebarker.com\/go\/Leanplum\" target=\"blank\" rel=\"nofollow noopener\">Leanplum<\/a><\/h3>\n<p>This is an end-to-end mobile apps marketing tool for app marketers as it helps you not just get new app users, but also retain existing ones. It helps you connect with app users at strategic touch points in their buyer journeys and engage them with relevant marketing materials.<\/p>\n<p>Want to know more?<\/p>\n<p>You can send push notifications and emails, depending on where a user is in their journey. Overall, you can create engaging marketing campaigns that convert.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Leanplum-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18362\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Leanplum-Mobile-App-Marketing-Tool.png\" alt=\"Leanplum Mobile App Marketing Tool\" width=\"1089\" height=\"476\" title=\"\"><\/a><em>Image via Leanplum<\/em><\/p>\n<p><strong>Price<\/strong>: You can get a customized plan and ask for a price for the same.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\">\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/twitter-marketing-tools\/\">25 Twitter Marketing Tools You Need to Dominate Twitter<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Best Visual Marketing Strategy: 7 Facts You Need to Know in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/visual-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/visual-marketing\/\" target=\"_blank\" rel=\"noopener\">The Best Visual Marketing Strategy: 7 Facts You Need to Know in 2022<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><a rel=\"noopener\" data-toggle=\"modal\" data-target=\".fusion-modal.web-traffic\"><br \/>\n<\/a><\/p>\n<h3>12. <a href=\"https:\/\/shanebarker.com\/go\/AppsFlyer\" target=\"blank\" rel=\"nofollow noopener\">AppsFlyer<\/a><\/h3>\n<p>This is a popular mobile apps marketing tool and marketing analytics platform that can help you improve your app marketing and get more installs.<\/p>\n<p>With its mobile attribution technology, it can help you attribute mobile installs to the right marketing campaigns. It also has a powerful deep linking platform, called OneLink, that helps you create one link that directs users to the right page in an app.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/AppsFlyer-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18355\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/AppsFlyer-Mobile-App-Marketing-Tool.png\" alt=\"AppsFlyer Mobile App Marketing Tool\" width=\"1300\" height=\"500\" title=\"\"><\/a><em>Image via AppsFlyer<\/em><\/p>\n<p><strong>Price:<\/strong> All plans are customized and the price is available on request.<\/p>\n<p>A 30-day free trial is also available.<\/p>\n<h3>13. <a href=\"https:\/\/shanebarker.com\/go\/AppSamurai\" target=\"blank\" rel=\"nofollow noopener\">App Samurai<\/a><\/h3>\n<p>This is a mobile apps marketing tool where advertisers can reach publishers to target the right mobile users to get more app installs. They help you reach the right people at the right time with precisely the right messaging to engage users and convert them.<\/p>\n<p>You can also use their numerous ad formats to take your advertising to the next level.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37779\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/App-Samurai-Mobile-App-Marketing-Tool.jpg\" alt=\"App-Samurai-Mobile-App-Marketing-Tool\" width=\"1024\" height=\"329\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/App-Samurai-Mobile-App-Marketing-Tool.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/App-Samurai-Mobile-App-Marketing-Tool-768x247.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/p>\n<p><em>Image via App Samurai<\/em><\/p>\n<p><strong>Price<\/strong>: Available on request.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tools\/\">7 Influencer Marketing Tools to Boost Your Campaign<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;11 of the Best Ways to Create a Winning Email Marketing Strategy&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/email-marketing-strategy\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">11 of the Best Ways to Create a Winning Email Marketing Strategy<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3>14. <a href=\"https:\/\/shanebarker.com\/go\/Localytics\" target=\"blank\" rel=\"nofollow noopener\">Localytics<\/a><\/h3>\n<p>This is a brilliant mobile apps marketing tool that helps you personalize your marketing to improve your campaign performance. It has a \u201cStages of Personalization Calculator\u201d that tells you exactly how the performance improves with the use of granular targeting and dynamic content.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37778\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Localytics-Mobile-App-Marketing-Tool.jpg\" alt=\"Localytics-Mobile-App-Marketing-Tool\" width=\"1024\" height=\"423\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Localytics-Mobile-App-Marketing-Tool.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Localytics-Mobile-App-Marketing-Tool-768x317.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/p>\n<p><em>Image via Localytics<\/em><\/p>\n<p><strong>Price<\/strong>: Available on request.<\/p>\n<h3>15. <a href=\"https:\/\/shanebarker.com\/go\/AppTweak\" target=\"blank\" rel=\"nofollow noopener\">AppTweak<\/a><\/h3>\n<p>This is another one of the best mobile apps marketing tools that can help you improve your app store search rankings and get more installs. It also provides market intelligence on market trends and latest industry insights.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/AppTweak-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18358\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/AppTweak-Mobile-App-Marketing-Tool.png\" alt=\"AppTweak Mobile App Marketing Tool\" width=\"744\" height=\"422\" title=\"\"><\/a><em>Image via AppTweak<\/em><\/p>\n<p><strong>Price<\/strong>: Plans start at $69 per month.<\/p>\n<p>A 7-day free trial is also available.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/best-email-marketing-tools\/\">25 of the Best Email Marketing Tools to Optimize Your Email Campaigns<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Influencer Activation Ideas: A Complete Guide to Inspire You In 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-activation\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-activation\/\" target=\"_blank\" rel=\"noopener\">Influencer Activation Ideas: A Complete Guide to Inspire You In 2022<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3>16. <a href=\"https:\/\/shanebarker.com\/go\/Apptentive\" target=\"blank\" rel=\"nofollow noopener\">Apptentive<\/a><\/h3>\n<p>This app marketing tool is a customer feedback platform that you can use to collect valuable feedback about your mobile app. These insights will help you understand your customers better, improve your app and marketing as well.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Apptentive-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18356\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Apptentive-Mobile-App-Marketing-Tool.png\" alt=\"Apptentive Mobile App Marketing Tool\" width=\"1130\" height=\"481\" title=\"\"><\/a><em>Image via Apptentive<\/em><\/p>\n<p><strong>Price<\/strong>: Available on request.<\/p>\n<h3>17. <a href=\"https:\/\/shanebarker.com\/go\/Apptopia\" target=\"blank\" rel=\"nofollow noopener\">Apptopia<\/a><\/h3>\n<p>This app marketing tool is a useful market research and analytics platform that can help you track the industry trends, competitor performance, and your own app\u2019s performance. This platform can meet all your market research needs to fuel your <a href=\"https:\/\/shanebarker.com\/blog\/mobile-marketing-strategy\/\">mobile marketing strategy<\/a>.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Apptopia-Mobile-App-Marketing-Tool.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18357\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Apptopia-Mobile-App-Marketing-Tool.png\" alt=\"Apptopia Mobile App Marketing Tool\" width=\"1273\" height=\"431\" title=\"\"><\/a><em>Image via Apptopia<\/em><\/p>\n<p><strong>Price<\/strong>: The starter plan is at $1250 per month.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Q1. What are app marketing tools?<\/strong><\/p>\n<p><strong>A.<\/strong> App marketing refers to the art of promoting your business and products to mobile phone users. It covers mobile app design, advertising, analytics, and more.<\/p>\n<p>The tools that can help you work on these areas and grow your business are called app marketing tools. You can scroll up to check the best app marketing tools available.<\/p>\n<p><strong>Q2. Which are some free mobile marketing tools?<\/strong><\/p>\n<p><strong>A.<\/strong> Here are some app marketing tools that you can use for free:<\/p>\n<ul>\n<li>Branch<\/li>\n<li>App Radar<\/li>\n<li>App Annie<\/li>\n<li>Google AdMob<\/li>\n<li>Inapptics\u2026 and others!<\/li>\n<\/ul>\n<p><strong>Q3. What are the types of app marketing?<\/strong><\/p>\n<p><strong>A.<\/strong> Here are some different types of app marketing:<\/p>\n<ul>\n<li>SMS marketing<\/li>\n<li>Mobile app marketing<\/li>\n<li>Push notifications<\/li>\n<li>In-game mobile marketing<\/li>\n<li>QR codes<\/li>\n<li>Mobile search ads<\/li>\n<\/ul>\n<p><strong>Q4. What are the advantages of mobile marketing?<\/strong><\/p>\n<p><strong>A.<\/strong> Here are some of the biggest advantages of mobile marketing:<\/p>\n<ul>\n<li>Get easy access to a broad market<\/li>\n<li>You can leverage location-based marketing<\/li>\n<li>Users can make a purchase immediately<\/li>\n<li>Better campaign tracking<\/li>\n<\/ul>\n<p><strong>Q5. Why is mobile marketing so powerful today?<\/strong><\/p>\n<p><strong>A.<\/strong> Approximately <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"blank\" rel=\"nofollow noopener\">50% of web traffic<\/a> globally comes from mobile devices. In fact, the most popular activities on mobile devices online include using social media, watching movies, and checking emails.<\/p>\n<p>As you can see, mobiles offer a platform for users to entertain themselves and become more productive. That\u2019s why for businesses across verticals, mobile marketing provides a ton of opportunities for brand awareness, lead generation, and boosting engagement.<\/p>\n<p><strong>Q6. Is mobile marketing effective?<\/strong><\/p>\n<p><strong>A.<\/strong> Take a look at the following statistics to know why mobile marketing is effective:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/smartphone-purchase-statistics\/\" target=\"blank\" rel=\"nofollow noopener\">91%<\/a> of smartphone users made a purchase or planned to make one after seeing a relevant ad.<\/li>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/smartphone-shopping-with-rewards-or-points\/\" target=\"blank\" rel=\"nofollow noopener\">51%<\/a> of smartphone users are likely to use mobile apps for shopping and browsing on a phone because they can get points and rewards.<\/li>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/smartphone-user-mobile-app-purchase-data\/\" target=\"blank\" rel=\"nofollow noopener\">39%<\/a> of smartphone users are likely to use a mobile app because it\u2019s faster and easier to make a purchase from it.<\/li>\n<\/ul>\n<p><strong>Q7. What are the disadvantages of mobile marketing?<\/strong><\/p>\n<p><strong>A.<\/strong> Some of the disadvantages of mobile marketing include:<\/p>\n<ul>\n<li>You have to be careful about consumer privacy.<\/li>\n<li>You need to take into account different mobile devices and their operating systems.<\/li>\n<li>You have to optimize your site for mobile screens.<\/li>\n<\/ul>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/social-media-marketing-tools\/\">27 of the Most Effective Social Media Marketing Tools You Need in 2022<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/video-marketing-tools\/\">21 Video Marketing Tools Every Marketer Should Know in 2022<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;15 Best Email Tracking Software Programs For Your Business (2022)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/email-tracking-software\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/email-tracking-software\/\" target=\"_blank\" rel=\"noopener\">15 Best Email Tracking Software Programs For Your Business (2022)<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Are_You_Ready_to_Market_Your_Mobile_App_Effectively\"><\/span>Are You Ready to Market Your Mobile App Effectively?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are some of the best mobile app marketing tools in the market. Go through this list and select the ones that suit your needs.<\/p>\n<p>If you know of any other tools that should have made it on this list, share them with us in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 2.1 million apps in the Google Play Store and 2 million in the Apple App Store, the mobile app market is not something that you can ignore. It&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[1115],"tags":[1637,5902],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":1115,"label":"Digital Marketing"}],"post_tag":[{"value":1637,"label":"App Store Optimization"},{"value":5902,"label":"listicles"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/17-mobile-app-marketing-tools-you-need-to-know-right-now-01.jpg",768,379,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":9,"category_info":[{"term_id":1115,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1115,"taxonomy":"category","description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","parent":0,"count":203,"filter":"raw","cat_ID":1115,"category_count":203,"category_description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0}],"tag_info":[{"term_id":1637,"name":"App Store Optimization","slug":"app-store-optimization","term_group":0,"term_taxonomy_id":1637,"taxonomy":"post_tag","description":"","parent":0,"count":14,"filter":"raw"},{"term_id":5902,"name":"listicles","slug":"listicles","term_group":0,"term_taxonomy_id":5902,"taxonomy":"post_tag","description":"","parent":0,"count":159,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/18348"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=18348"}],"version-history":[{"count":16,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/18348\/revisions"}],"predecessor-version":[{"id":53045,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/18348\/revisions\/53045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/18403"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=18348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=18348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=18348"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=18348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}